The Oriental Fashion Show, the first international platform dedicated to couture and oriental fashion based in Paris, has chosen the city of Marrakech for its 37th edition which will be held on June 18 and 19 under the sign of the promotion of Moroccan tourist heritage, we learn from its founder the Franco-Moroccan Hind Joudar.

In 15 years, the Oriental Fashion Show (OFS) has won the recognition of major fashion capitals. After Paris, London, Dubai, Istanbul, Moscow or Baku, it is Marrakech’s turn to host the fashion shows of international designers, underlines the OFS team in a press release sent to the MAP. “At a time when the world is idling; At a time when Fashion shows are becoming increasingly rare, the Oriental Fashion Show intends to perpetuate its event and honor its loyal stylists who, despite this difficult period, have never stopped creating and innovating ” , affirms the same source, adding that “this 37th edition of the OFS will defend the colors of cultural diversity under the signs of rebirth and magnificence”, and this in accordance with the cosmopolitan tradition of the event.

The 2021 edition of the OFS will also be marked by a posthumous tribute to the memory of Mohamed Al Sagheer, nicknamed the master hairdresser of Cairo, an important member of the organizational staff of this fashion event, carried away by the Covid-19. Among the Egyptian delegation, the OFS announces the great designer Hany El Behairy and the famous actresses Laila Eloui and Elham Shahin, as well as other distinguished guests such as the Turkish actors Selim Bayraktar, alias Sümbül (Harem Sultan) and Emel Karakoze , in addition to Moroccan celebrities like Dounia Boutazoute, Mansour Badri and Camélia Rak. “By settling down at the Mandarin Oriental, Marrakech is entering a new era which places the city in the lineage of the great fashion capitals.

Official partner of this event, the luxury establishment is associated with the values ​​of the OFS, namely the dissemination of the richness of a plural cultural heritage, the bringing together of peoples, the celebration of modernity through the beauty of tradition and of course, highlighting the splendor of oriental fashion ”, underline the organizers. “Other luxury hotels in Marrakech such as The Oberoi, Fairmont Royal Palm, La Maison Arabe, Hotel La Brillante, Oasis Lodges have also opened the doors to the Oriental Fashion Show to create a perfect symbiosis between the world of fashion and that of the Moroccan hotel and gastronomy ”, says ton, adding that the luxury brand Toomore has also joined forces with this 37th edition of the OFS to offer a touch of sweetness to fine mouths.

The Oriental Fashion Show has also partnered for this special edition dedicated to Moroccan tourism and gastronomic heritage with the Luxury Life Morocco platform, the leading platform of influence in Morocco dedicated to luxury brands, with whom it shares the same values ​​as excellence and perfection. Flagship event of the Association “Silk Road and Al Andalus”, whose primary goal is to promote an art of living, a know-how that is part of a universal heritage, the OFS was created by Hind Joudar in 2004.

Based in Paris, this event travels the world and the high places of fashion with strong media potential: Paris, London, Doha, Kuwait, Marrakech, Moscow, Istanbul, Almaty (Kazakhstan), Samarkand (Uzbekistan), Istanbul … More than a fashion show, the OFS has become over the years a real artistic platform, a cultural dialogue between East and West. For 15 years, the Oriental Fashion Show has organized large-scale fashion shows in the most beautiful capitals of the world. Considered a leader in oriental fashion and an incubator of talents beyond borders, the OFS has been able to promote, through its numerous productions, more than 100 stylists of 50 nationalities including many Moroccans who have been able to make a name for themselves on the world fashion scene.