Dubai Fitness Challenge 2019 is in full force until 16 November 2019, turning the whole city into a gym and providing all residents and GCC visitors with the opportunity to try out fitness and wellness activities around Dubai. From limited-edition DFC merchandise to offers, deals and raffles across the city, it’s now easier than ever to get yourself in the workout mood.

Back by popular demand, the limited-edition DFC branded activewear and accessories offer a wide selection of products ranging from ergonomic water bottles and non-slip yoga mats to wristbands and t-shirts for men, women and children. These products can be purchased exclusively at and Kite Beach Fitness Village, throughout the month-long challenge.

Shoppers on the hunt for brand-new active wear and fitness gear can splurge to win big during DFC this year, with Spend & Win presented by Emirates NBD in association with Al Rostamani. By simply spending AED 250 in City Centre Mirdif, Times Square Center, Oasis Mall, Burjuman or Reef Mall – shoppers will be in the running to win the grand prize of a brand new 2020 Nissan Patrol. Using an Emirates NBD Credit and Debit card doubles the chances of winning, where the lucky winner will be announced on 16 November, 2019.

Fitbit has teamed up with DFC this year to introduce a special-edition watch-face for the 2019 challenge, available for free download on Fitbit Versa family and Ionic smartwatch ranges. The brand-new watch face will allow DFC participants to track their performance and monitor their overall fitness progress.

A number of global sportswear giants have teamed up with DFC this year to create exciting fitness experiences during the challenge. Bring your A-game to the court with the Nike x NBA Basketball Clinics on 8 and 9 November at Kite Beach, where future players and enthusiasts between the ages of 12-18 can train with top NBA accredited coaches. Participants need to register in advance for these hour-long clinics, and will receive a customised NBA x Nike jersey included with the registration. Participants will also be able to try on the Lebron 17’s as part of the Nike x NBA clinics.

For those who think they have what it takes to be an Under Armour sponsored athlete, the Under Armour Dubai Fitness Challenge invites contestants of all fitness levels to test their physical and mental strength, speed and endurance. The one-day event takes place at the Kite Beach Fitness Village on Friday 15 November, and three-, six- and 12-month athlete sponsorships are up for grabs for the winning participants.

There are over 250 other exciting retail offers available on the website and app. Please see more information on all deals on the DFC website: