Zenith has been fulfilling the destiny of a Fine Watchmaking Swiss Manufacturer consistently driven by authenticity and passion since 1865. Innovation is what drives the brand to push further and go beyond its boundaries. Zenith has always been associated and led by icons who follow the same star, one that leads to a place of freedom where anything is possible. Zenith has 4 main collections; Defy, Pilot, Chronomaster and Elite where its focus lies in the Defy and Pilot collections for 2019.

Zenith has chosen Strategies dC as its public relations agency in the Middle East.


“Motivated by its ongoing search for innovation, Zenith is honored to announce its new collaboration with Strategies dC. As of now, Strategies dC has been appointed as the official Middle East Press Office for Zenith. The brand has yet so much to offer, especially with the Defy Collection, which is truly a focus for us. We will also be celebrating El Primero 50th anniversary which is a big milestone for Zenith. We count on Strategies dC’s expertise and experience in communicating on luxury brands, to become a key partner in the Middle East. Welcome on-board!” shares Ziad Al Rifai, Brand Director Middle East


Ronald Pharaon, COO at Strategies dC, says “We are thrilled to represent Zenith, another luxury watch brand in our portfolio. This is a great challenge to our PR team as Zenith deserves a much stronger brand exposure and awareness from a communication and PR standpoint. We are confident in achieving very good results, and we look forward to a successful and long-lasting partnership.”




Melanie Makki, Strategies dC

+971 4 443 0122 or +9715 2 828 8891


Instagram: @strategies.dc