S.T. Dupont, the brand that has more than a century long of experience crafting the most desirable and qualitative objects, has proudly opened a new store in The Dubai Mall.

The brand prides itself on perfecting the four Arts of Living Well. The Art of Fire, The Art of Writing, The Art of Travel, and finally, The Art of Seduction. S.T. Dupont has taken these four aspects of their brand and perfectly molded them into their new store, to, give their customers the most genuine experience.

Alain Crevet, brand’s CEO & president of the board members stated that “S.T. Dupont bolstered by a captivating heritage and an ancestral savoir-faire, which has spanned centuries, is now proud to open a newly re-modeled boutique in The Dubai Mall.”

To celebrate the new opening, VIPs & Media were invited to the store to experience the heritage first-hand with custom engraving on their S.T. Dupont pieces. The brand’s CEO was present to cut the ribbon, highlighting the official opening of the store, and hosted all guests at The Library, Address Hotel Boulevard to continue the celebration of the occasion.