Telal, the traditional gents fashion brand, are pleased to announce their new initiative to celebrate mothers, Mothers of Telal’ ‘امهات التلال’.

Launched in Ajman Free Zone, on 26th August and to commemorate UAE Women’s Day, 28th August,  the initiative celebrates 20 years of Telal,  50 years of the UAE and honors the important role that our mothers play throughout our lives.

Over the coming months 1,000 mothers of Telal employees will be gifted with 5,000 coins from their local currency.

Majid Mohamed Al Jarwan, Chairman Telal Gents Fashion, said:

“In the wake of our celebration of the 20th anniversary and 50 years of the UAE, we decided to follow the path of our leaders. The rulers and leaders of the UAE have taught us to give value to everything we do and support everyone who helps us to achieve those goals. Mothers of Telal Initiative comes out of this thought.

Abdussalam Hassan, President and Managing Director, Telal Gents Fashion, said:

“We believe the prayers of a mother are of great importance. Mothers are the only existence that dedicates their entire life to the wellbeing of a family. Their prayers and support are important for our staff and our company to thrive in these times of dynamism”.

Established in 1987, Telal has 32 outlets throughout the Middle East and its own footwear factory in Italy. The company offers a unique selection of traditional gents and kids fashion, accessories and footwear. Rooted in tradition, the collections are the best-in-class quality, updated with fresh fashion inspirations and trends every three months, with customizable products also available through their in-house designer.