IAA Lebanon launched its first “IAA Café Chat” on June 1st, 2021, with award-winning guest Mr. Walid Kanaan, Chief Creative Officer at TBWA/RAAD. The online session titled “What Makes a Creative Mind” started with an opening note by Mr. Joe Ayache, president of IAA Lebanon, explaining about this initiative.

On another hand, Mr. Kanaan enriched the attendees with his experience & insights on the creative field.

He also shared his success mantra with his very own “Ten Creative Commandments” focusing on bravery, anarchism, storytelling, amongst many other great tips.

The attendees’ portfolio varied from agency creatives, executives, media, soon-to-be professionals, & clients.

At the end, Mr. Melhem Rechdan, IAA Young Professionals Acting President, moderated the interactive Q&A section.