Kim Kardashian’s KKW Beauty brand is set to have some serious competition in the form of a new cosmetics collection being launched by the reality star’s longtime friend and makeup artist Mario Dedivanovic.

The 36-year-old beauty pro, who has worked with Kim, 39, for years, and also counts Ariana Grande, Jennifer Lopez, and Kate Bosworth among his clientele, announced the launch of Makeup By Mario on Monday – 11 months after he teamed up with Kim on the launch of a KKW Beauty palette collaboration. 

Mario’s new beauty brand also coincides with his 20th year working as a makeup artist, and the cosmetics guru revealed during an online launch event that he has been working on the collection for more than three years, having decided early on to manage almost every aspect of its creation personally.  

source: Daily Mail