Paris Fashion Week will go ahead this fall, the event’s organizers have confirmed, with shows starting September 28.

The announcement by Fédération de la Haute Couture et de la Mode makes Paris the first of Europe’s fashion centers to confirm its Spring-Summer shows.As many countries relax their lockdowns and social distancing regulations, brands and organizers are grappling with the question of whether — and how — they should allow physical fashion shows in a world still struggling with the Covid-19 pandemic.Major brands normally follow a hectic schedule of separate men’s and women’s runway events at Autumn-Winter and Spring-Summer fashion weeks in New York, London, Milan and Paris, and often stage additional one-off “cruise” and pre-Autumn shows.

But, for a time, the coronavirus pandemic put the brakes on this hectic jet-setting schedule and cast a new light on existing concerns about the environmental and economic sustainability of such shows and the cycles of consumption they encourage.

Source: CNN