Huawei Consumer Business Group (BG) today announced in China the HUAWEI P40 Pro+, HUAWEI P40 Pro and HUAWEI P40, the new HUAWEI P40 Series flagship smartphones featuring cutting-edge designs with ground-breaking camera innovations that radically expand mobile photography and video capture possibilities.

The HUAWEI P40 Series continues the series’ heritage of imaging excellence. The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance, while a new periscope design realises 10x true optical zoom. The HUAWEI P40 Series is powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus. The advanced hardware is embedded in a beautiful and compact enclosure featuring the HUAWEI Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness.

Richard Yu, CEO of Huawei Consumer BG, “The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.”

Unprecedented design

The HUAWEI P40 Pro and HUAWEI P40 Pro+ are equipped with the HUAWEI Quad-curve Overflow Display. Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30 percent faster biometric authentication.

Available in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two innovative refractive matte glass finishes – Blush Gold and Silver Frost, the HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from every angle. HUAWEI P40 Pro+ features an exquisite nano-tech ceramic back panel that is kilned and polished to ensure it stands the test of time with incredible durability and timeless style. This unique design comes in two iconic colours: Ceramic White and Ceramic Black.

An all-connected 5G powerhouse

The HUAWEI P40 Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are taken to the next level by the upgraded graphics rendering engine making the most of the 90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+. The 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed. The industry-leading 40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast and convenient charging. The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system in the HUAWEI P40 Pro+.

All-day Super Definition photography

Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations. The HUAWEI P40 delivers outstanding photographic results with ultra wide-angle, wide-angle and telephoto lenses. The HUAWEI P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. The HUAWEI P40 Pro+ lets consumers see the unprecedented with the SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.

The HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.

HUAWEI P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom. For the first time ever, the 5x Optical Telephoto Camera in the HUAWEI P40 Pro includes a RYYB colour filter array to boost light intake and improve quality of zoomed shots. HUAWEI P40 Pro+ has a 100x SuperZoom Array with a new periscope design that reflects light five times, extending the light path by 178 percent to support 10x true optical zoom. The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.

Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail. HUAWEI P40 Pro and HUAWEI P40 Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices, as well as IR Face Unlock for device unlock even in low light conditions. HUAWEI P40 Series also introduces HUAWEI Golden Snap, which includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.

A powerful pocket-sized video camera

The 40MP Ultra Wide Cine Camera in HUAWEI P40 Pro and HUAWEI P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built into this camera to support 16-in-1 pixel binning, producing super pixels that measure 4.48μm to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.

HUAWEI P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.

EMUI 10.1 Huawei Share and HUAWEI AppGallery

The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. Huawei Share facilitates high-speed file transfer between the smartphone and other devices such as tablets and PCs. With Huawei Share on the HUAWEI P40 Series, consumers can stream music to a smart speaker, initiate screen projection and connect to Wi-Fi by tapping the device[1] they want to connect to with their phone. New functionality added to the Multi-screen Collaboration allows users to easily answer video or voice calls hands-free directly through the PC, and open files and hyperlinks on the smartphone with native PC applications for enhanced productivity.

Working in close collaboration with global developers, Huawei offers a wide range of global and local apps on AppGallery, Huawei’s official app marketplace. Users can also enjoy a rich library of quality entertainment media on HUAWEI Video, HUAWEI Music and HUAWEI Reader, with new additions from top content providers being added on a continuous basis.

Alongside the HUAWEI P40 Series, Huawei also launched the HUAWEI WATCH GT2e, HUAWEI Sound X and the latest Spring/Summer 2020 HUAWEI X GENTLE MONSTER Eyewear, further enriching its product portfolio of all-scenario products that are designed to help consumers live a better digital life.


[1] Specific models of device are required for this feature.

381 thoughts on “HUAWEI P40 Series Marks the Age of Visionary Photography”

  1. Pingback: buy viagra
  2. Pingback: ed meds
  3. Pingback: buy cialis
  4. Pingback: cialis generic
  5. Pingback: vardenafil 20 mg
  6. Pingback: slot games
  7. Pingback: online slots
  8. Pingback: slot machine games
  9. Pingback: purchase cialis
  10. Pingback: loans online
  11. Pingback: quick cash loans
  12. Pingback: viagra pills
  13. Pingback: casino online usa
  14. Pingback: cialis to buy
  15. Pingback: generic for cialis
  16. Pingback: cialis 5 mg
  17. Pingback: cialis 5 mg
  18. Pingback: cialis 5 mg
  19. Pingback: cheapest viagra
  20. Pingback: casino real money
  21. Pingback: generic sildenafil
  22. Pingback: viagra reviews
  23. Pingback: viagra canada
  24. Pingback: viagra online
  25. Pingback: sildenafil
  26. Pingback: viagra buy
  27. Pingback: tadalafil 10mg
  28. Pingback: purchase cialis
  29. Pingback: Viagra 100mg uk
  30. Pingback: Viagra 150mg uk
  31. Pingback: Viagra 50 mg cheap
  32. Pingback: online viagra
  33. Pingback: buy Viagra 25mg
  34. Pingback: cheap Cialis 60mg
  35. Pingback: Cialis 20 mg cost
  36. Pingback: Cialis 80 mg cheap
  37. Pingback: viagra pills
  38. Pingback: buy viagra online
  39. Pingback: Cialis 80mg nz
  40. Pingback: Cialis 20mg cheap
  41. Pingback: online cialis
  42. Pingback: lasix 100mg online
  43. Pingback: otc viagra
  44. Pingback: actos 15 mg otc
  45. Pingback: cheap amaryl 2 mg
  46. Pingback: cialis online
  47. Pingback: strattera 25 mg uk
  48. Pingback: stendra vs viagra
  49. Pingback: buspar 10 mg usa
  50. Pingback: cardizem prices
  51. Pingback: viagra make longer
  52. Pingback: sildenafil citrate
  53. Pingback: ceclor online
  54. Pingback: cost of ceftin
  55. Pingback: celexa tablets
  56. Pingback: tadalafil 20mg
  57. Pingback: slot games
  58. Pingback: slot machines
  59. Pingback: casino games
  60. Pingback: free slots
  61. Pingback: usaa car insurance
  62. Pingback: generic cialis
  63. Pingback: cialis 20mg pills
  64. Pingback: autoinsurance
  65. Pingback: cialis 20mg pills
  66. Pingback: generic cialis buy
  67. Pingback: Us pharmacy viagra
  68. Pingback: cialisorgcom
  69. Pingback: cbd oil for cancer
  70. Pingback: write essay
  71. Pingback: buy essay cheap
  72. Pingback: homework research
  73. Pingback: writer essay
  74. Pingback: clomid generic
  75. Pingback: buy clozaril 50mg
  76. Pingback: cialis info
  77. Pingback: cozaar 50 mg otc
  78. Pingback: Real viagra online
  79. Pingback: buy crestor
  80. Pingback: differin australia
  81. Pingback: diltiazem price
  82. Pingback: etodolac 300mg uk
  83. Pingback: geodon prices
  84. Pingback: hyzaar price
  85. Pingback: imdur purchase
  86. Pingback: imitrex medication
  87. Pingback: cheap imodium
  88. Pingback: other
  89. Pingback: indocin uk
  90. Pingback: buy lamisil
  91. Pingback: levaquin purchase
  92. Pingback: meclizine tablets
  93. Pingback: mobic price
  94. Pingback: cost of motrin
  95. Pingback: prevacid prices
  96. Pingback: proscar online
  97. Pingback: cost of pulmicort
  98. Pingback: pyridium uk
  99. Pingback: reglan usa
  100. Pingback: remeron generic
  101. Pingback: robaxin pills
  102. Pingback: rogaine coupon
  103. Pingback: buy singulair
  104. Pingback: cheapest skelaxin
  105. Pingback: cost of valtrex
  106. Pingback: vantin 100mg usa
  107. Pingback: cost of wellbutrin
  108. Pingback: cheap zestril
  109. Pingback: look at this now
  110. Pingback: zocor pharmacy
  111. Pingback: zovirax coupon
  112. Pingback: zyprexa pharmacy
  113. Pingback: buy zyvox 600mg
  114. Pingback: cost of sildenafil
  115. Pingback: glimepiride uk
  116. Pingback: donepezil usa
  117. Pingback: buspirone cheap
  118. Pingback: cefuroxime cost
  119. Pingback: celecoxib cost
  120. Pingback: cephalexin tablets
  121. Pingback: loratadine 10mg nz
  122. Pingback: safe buy cialis
  123. Pingback: clozapine cost
  124. Pingback: buy carvedilol
  125. Pingback: divalproex otc
  126. Pingback: buy cialis drug
  127. Pingback: 141genericExare
  128. Pingback: rtxfygub
  129. Pingback: fymdsqoh
  130. Pingback: cialis farmacia
  131. Pingback: cialis 20 mg price
  132. Pingback: propranolol tablet
  133. Pingback: cialis 5mg tablet
  134. Pingback: buy lamotrigine
  135. Pingback: digoxin 0.25 mg uk
  136. Pingback: ivermectin 50
  137. Pingback: albuterol canada
  138. Pingback: combivent 2019
  139. Pingback: priligy no script
  140. Pingback: 500 mg neurontin

Comments are closed.