Canon Middle East announces the launch of the Canon EOS 850D, a lightweight, versatile and connected DSLR camera, powered by Canon’s fast and responsive DIGIC 8 processor. Capturing rich, detailed images with its 24.1 Megapixel Dual Pixel CMOS APS-C sensor and stunning 4K movie capability, the Canon EOS 850D is the perfect all-rounder for photography enthusiasts looking to upgrade their existing equipment and unleash their creativity.
The camera’s APS-C sensor delivers a high level of depth-of-field control, creating sharp images with beautifully softened backgrounds that make subjects stand out in the frame. Even when shooting fast-moving or distant subjects such as birds in flight, the 24.1MP provides ample resolution for cropping. The sensor also produces high-resolution pictures without compromising on low-light performance; perfect for shooting indoor portraits. As part of Canon’s world-class EOS system, users can attach any EF or EF-S lens, add a Speedlite flash for creative lighting, or plugin an external mic via the 3.5mm jack. Paired with the versatile EF-S 18-55mm f/4-5.6 IS STM kit lens, photographers can tackle a plethora of shooting scenarios.
Inherited from Canon’s professional range, the EOS 850D is equipped with an Intelligent Tracking (iTR) automatic focus (AF), made possible by the 220,000 Pixel RGB+IR metering sensor. By exchanging high-resolution automatic exposure data with the AF sensor, the iTR automatic focus provides high-speed responsiveness and accuracy, ideal for capturing sport and wildlife photography. This advanced technology makes automatic face tracking through the optical viewfinder possible. The ergonomic design features top and rear dials for dual control of both shutter speed and aperture. With this enhanced design, lightweight body and improved connectivity all contributing to greater ease of use, the Canon EOS 850D is a great option for photography enthusiasts who need a camera that can inspire and provide total creative control.
Binoj Nair, Marketing Director, B2C Business Unit Canon Middle East, said: “Catering to our community’s needs has always been predominant. There is always something quite fascinating about understanding what sways the culture that we exist in and the stories that inspire our community. Hopefully, the consumer will be able to experience that through this powerful DSLR and it will become a means of telling those very stories”
“The EOS 850D is equipped with cutting edge technology promising photographers and filmmakers impeccable quality whether shooting stills or 4k movies”, he added.
Always Capture the Moment
The precise Eye Detect AF in Live View creates natural-looking portraits with detailed eyes that bring the subject to life. Also capable of 7fps continuous shooting, accurately tracking subjects on the move is effortless. To give photographers the flexibility to capture from challenging viewpoints, the camera features a Vari-Angle touchscreen which can be positioned at almost any angle for more creative compositions.
The autofocus tracking on the Canon EOS 850D is high-speed and accurate due to the 45 point all cross-type AF sensor and Dual Pixel CMOS AF, while face detection is more reliable for improved exposure judgement when people are in the frame, perfect for capturing in challenging light such as when subjects are backlit.
Greater Control of Stills & Movies
Whether shooting stills or movies, this fast and powerful DSLR delivers impeccable image quality as a result of the DIGIC 8 processor. The Canon EOS 850D can record in Full HD up to 60p, stunning 4K up to 25p and expands on its predecessor’s options for movie capture, with a more detailed set-up for time-lapse movies and automatic scene selection. To counteract the jittery shake associated with handheld movie shooting, the EOS 850D features 5-Axis Movie Digital IS, for smooth, controlled videos.
When capturing stills in Live View mode, photographers have ultra-fine control when selecting their focal point – offering 143 points in automatic mode or 3975 points in manual selection – thanks to the Dual Pixel CMOS AF. The Remote Live View function gives photographers extended control, including remote shutter release and the ability to view from their smartphone; perfect for when photographers need to step away from the camera. Capable of shooting in RAW, photographers can utilise all the information captured by the sensor, while shooting in C-RAW format will produce a smaller file size that almost doubles the continuous shooting buffer from 40 images to 75. With in-camera RAW editing, users can perfect their images without the need for a computer or mobile device.
Connect and Share with Ease
The connectivity options offer enthusiasts more ways to share their work and greater security when capturing. With 2.4GHz Wi-Fi and Bluetooth Low Energy connectivity, photographers can connect the Canon EOS 850D to their iOS or Android device through the Canon Camera Connect app, to edit and share high-quality images. From here, content can be downloaded to a smart device, reviewed and posted on social media or shared with friends and family. With this integration, photographers can easily edit using DPP Express for iPad for a full RAW workflow on the move. The Auto Image Sync also provides worry-free back up of both stills and movies to the users’ computer with Image Transfer Utility 2, so precious shots are never lost.
For photography enthusiasts looking to take the next step in creative control, this impressive DSLR captures detailed images and powerful 4K movies. Responsive, easy-to-use and built to last, the Canon EOS 850D is packed with advanced functionality to give photographers the tools they need to explore their creativity.