Every October, the global media and entertainment industry converges in Cannes to turn every moment into an opportunity, transforming four days of exchange and networking, meetings, screenings and conferences, into lasting business. This year, we visited Cannes to attend the days of this event, and share with our readers the newest updates of the industry. For more information, we interviewed Mr. Ted Baracos, the Director of Market Development at Reed MIDEM, organiser of MIPTV and MIPCOMMIPTV :
How are you planning to develop in the world of movies and Series?
Drama remains the most important content licenced at MIPCOM and MIPTV, and this growing trends accounts for the highest proportion of buyers looking for TV drama series and film. A reflection of this trend was the creation 2 years ago of the Cannneseries festival alongside MIPTV which celebrates new TV drama series.
What advice would you give to young film makers to grow up in the industry?
The advice I would give young film makers is to start producing series for television as this is the most demanded entertainment genre at this time in almost every market. Also the growth in on-demand services (svod and avod) provides more opportunity for a film to be seen by audiences than the limited distribution into cinemas.
Applications and websites that allow people watch movies and series anywhere and at any time are dominating in the industry nowadays. How are you dealing with that?
Over 1/3 of all 4500 buyers attending MIPCOM are from web- based streaming platforms. The big groups such as Netflix and Amazon are investing heavily in new productions. For independent film makers ready to commit to TV, these digital platforms represent an important opportunity which the MIP organisers are actively encouraging through initiatives such as In Development at MIPTV in April.