The concept of fitness is taking the world by storm and over the past few years, there has been a significant growing movement across the region to encourage people to get active and be conscious of living a healthier lifestyle. With the growing appetite for regular exercise among the Dubai population, and increased awareness in the benefits of health & fitness, prominent events such as the Dubai Muscle Show and Dubai Active been instrumental in developing the fitness and wellness industry and helping to get it to where it is today.
The co-located events are set to host over 300 fitness brands, as the Middle East’s fitness industry sees more and more new entrants taking advantage of the growing fitness trend in the region, aided by a growing local start-up scene for fitness businesses. The one-size fits all approach to fitness and health appears to be on the decline and the industry is seeing an increasing demand for more of a personalised touch in wellness through more specialist gyms, studios and classes, as reported by Ken Research in their UAE fitness market outlook released in June. With this in mind Dubai Muscle Show has evolved with the launch of Dubai Active last year, providing a segmented platform for innovative emerging wellness brands across health, fitness, nutrition, equipment & apparel to reach an engaged consumer audience.
“We started cure.fit with the mission to propagate holistic healthy living and continue to pioneer this paradigm shift in a unique way. Our approach to mental and physical fitness is to host group workout formats, to ensure individuals feel comfortable and motivated to get fit. It helps build camaraderie amongst participants, while also breaking the workout plateaus. It really is the beginning of a fitness revolution in Dubai and we are excited to be one of the frontrunners. Our first international launch was in Dubai: three cult.fit centres and one mind.fit centre, with plans to expand further to achieve 10 Cult centres by the end of 2019 along with even more expansions across all verticals” comments Dharmendra Mehta, Country Head, cure.fit, who will be exhibiting at Dubai Active 2019.
This year’s Dubai Muscle Show and Dubai Active are set to attract over 25,000 fitness enthusiasts and industry professionals across both events, providing an incredible platform for fitness, wellness and bodybuilding brands to showcase their products.
Wajdan Gul, Founder of UAE born brand Squat Wolf, comments on their participation at Dubai Muscle Show over the last 2 editions, which has aided their growth in becoming a market leading gym clothing brand, “Being an e-commerce only activewear brand, Dubai Muscle Show has not only been instrumental for us to interact with our customers and community but it has also helped us connect with distributors and businesses in the region. This will be our third consecutive year at Dubai Muscle Show and we are very much looking forward to yet another sold out event!”.
The events have a proven track record in bringing a wealth of international brands into the region and supporting them with getting products onto the shelves of retailers. Andrew Coulson, Founder of healthy snacks company Novo Nutrition said “Dubai Muscle Show created a hub for everyone in the Middle East to attend and meet brands. For my own brand, we’ve received new business from all across the Middle East. I would recommend to anybody who wants to reach the Middle East market, to do the Dubai Muscle Show. Last year we did business with 7 different Middle Eastern countries at the event.”
According to Statista, the health and fitness club industry is worth $619.88m in Saudi Arabia, $380.19m in the UAE, $239.94m in Kuwait, $65.06m in Bahrain and $60.5m in Oman. With so much opportunity in the region, Dubai Muscle Show and Dubai Active have added an additional day to the agenda that will solely be dedicated to trade professionals, giving brands the opportunity to meet with gyms, retailers, distributors and other business partners from across the Middle East.
The new trade day will be free to attend for industry professionals, which will also include access to the first ever Middle East Fitness Business Summit and industry seminars. The Summit, sponsored by the National Academy for Sports Medicine (NASM), will feature international business leaders from the fitness world, sharing insights on the latest opportunities in the market and strategies for expanding. While the industry seminars will provide practical and theory sessions for personal trainers, physios and other health and exercise professionals, with continued professional development points given to attendees.
Over an action packed three-days, Dubai Muscle Show and Dubai Active are the best opportunity for any fitness brand looking to raise awareness, generate thousands of leads and gain new customers. Dubai Muscle Show 2019 is supported by Platinum Sponsors Wawan Protein, Life Pharmacy, Muscle Core Nutrition, New Rock Sports, Gold Sponsor Panatta Worldwide Fitness Company, Silver Sponsor GAT Supplements and Combat Sports Partner Team Nogueira Dubai. For more information and all of the latest news about the events visit www.dubaiactiveshow.com or www.dubaiamuscleshow.com.