Chopard co-presidents Caroline Scheufele and Karl-Friedrich Scheufele hosted guests including Livia and Colin Firth, Marion Cotillard, Julianne Moore, Alexa Chung, Arizona Muse, Petra Nemcova and more in London as they celebrated the opening of Chopard’s New Bond Street boutique

As guests arrived on London’s prestigious shopping street, they were welcomed onto not the traditional red carpet – but a blue carpet with a green twist, created by Aquafil and Radici using ECONYL® Regenerated Nylon – a fibre that is made entirely from waste taken from oceans and landfills. The yarn performs in the same way as virgin nylon and can be recycled infinitely without ever losing its quality.

After the Chopard event on Bond Street, the carpet will be showcased in Chopard boutiques in Rome, Milan, and Florence before being regenerated into ECONYL® yarn for another adventure.