Two years since the debut POWER FABRIC LONGWEAR HIGH COVER FOUNDATION, the POWER FABRIC collection is expanding with two new products: the POWER FABRIC HIGH COVERAGE STRETCHABLE CONCEALER and the POWER FABRIC HIGH COVERAGE FOUNDATION BALM. Together with the foundation, these two new products create a complete long-wear, high coverage face make-up ritual. Meanwhile, the POWER FABRIC LONGWEAR HIGH COVER FOUNDATION range introduces 10 new refined shades, building on the foundation range’s existing palette to comprise a total of 30 nuances.
Combining a second-skin feel with high coverage, the POWER FABRIC range allows the creation of a complete long-wear make-up routine, with the foundation, concealer and foundation balm acting together to blur away imperfections. With the products’ matte, high-coverage – yet still weightless and luminous – finish, the POWER FABRIC range arms women with the power to achieve a flawless complexion.

With the pace of women’s lives faster than ever, the POWER FABRIC range offers high coverage products that women can rely on. Applied at the beginning of the day, these products create a fresh, perfected complexion that lasts. Dressing the skin and enhancing facial features, the POWER FABRIC line creates an effortlessly flawless complexion – and empowers women with the knowledge that they do not have to give their make-up another thought during the day. It’s the effortless elegance of Giorgio Armani, captured in a make-up range.

BEAUTIFUL TECHNOLOGY
The award-winning POWER FABRIC LONGWEAR HIGH COVER FOUNDATION joins the notorious Armani foundations, of which the “Armani Glow” has captivated women and make-up artists alike.
Thanks to POWER FABRIC’s technological breakthrough in combining ultra-fine pigments with three different types of oils, the range’s products glide on with an ultra-light sensation, leaving a second-skin, matte veil on the complexion.
Three groups of raw materials with different levels of volatility are combined in POWER FABRIC LONGWEAR HIGH COVER FOUNDATION’s innovative formulation:
– Non-volatile solvents composed of oils to guarantee a comfortable application.
– Semi-volatile solvents to facilitate an easy application and provide an optimal colour payoff.
– Volatile solvents to ensure make-up is long wearing.
These oils create a fine, lightweight texture to help the pigments distribute easily over the skin. The oils are released one by one, at intervals throughout the day, leaving an ultra-lightweight film of colour on the skin and offering a long-lasting finish that remains fresh-looking for up to 16 hours for the foundation, and up to 12 hours for the compact balm.
To achieve this perfect level of colour and coverage, powerful pigments have been selected and then shaped to obtain extremely fine pigment particles, resulting in a colour quality that’s beyond reproach. The high concentration of pigments provides optimal coverage.
SENSORIAL COVERAGE
The POWER FABRIC HIGH COVERAGE STRETCHABLE CONCEALER – combining the blend-able qualities of a foundation with the coverage of a concealer – has been formulated to hide every possible type of imperfection, from dark circles to redness to blemishes. The concealer’s concentration of pigments provides high coverage, while its “stretchable” formula releases oils over time. This means that the product both blends easily and remains comfortable and fresh on the skin throughout the day, which is ideal when it comes to concealing wrinkles and fine lines. The concealer’s precise, ergonomic applicator allows for different application techniques, from blending over large areas of the face – with full coverage in one
stroke – to targeted coverage of specific mperfections, to seamlessly erasing under-eye shadows.

The POWER FABRIC HIGH COVERAGE FOUNDATION BALM, like the concealer, boasts a concentration of long-wear coated pigments. Its transformative, balm to cream to powder formulation provides a velvet finish throughout the day. Key to this sensorial formulation is the mineral perlite, which combines with soft, spherical powders to maintain a velvet complexion on-the-go – perfect for the urban nomad. The balm’s combination of waxes and oils, together with volatile oils, creates a soft, comfortable application, with a fine, non-greasy finish on the skin.

The force behind the POWER FABRIC routine is Giorgio Armani beauty’s advanced technology, which allows the fusion of a light-weight formulation with full coverage, for a matte, long-wear, second-skin finish.
The POWER FABRIC range offers a full beauty ritual in which to create a flawless complexion. The result? An ultra-refined complexion with an elegant, matte finish.

POWER FABRIC FOUNDATION
The POWER FABRIC liquid foundation adds 10 new colours to the collection, including quarter shades, to provide an ultra-precise match to every skin tone. The 30 radiant shades range is composed of 9 fair shades, 12 medium shades, and 9 dark shades.
POWER FABRIC CONCEALER
20 stretchable shades make up the new POWER FABRIC concealer range, with 6 light shades, 10 medium shades, and 4 dark shades.
POWER FABRIC FOUNDATION BALM
With its double transformation texture that goes from balm to cream to powder, the POWER FABRIC is composed of 12 velvet longwear shades.

2,049 thoughts on “Giorgio Armani’s award-winning POWER FABRIC foundation range adds two new, skin-perfecting products”

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