SLID s.a.l., the exclusive representative of Schwarzkopf Professional in Lebanon, relaunched the new Igora more vibrance range for hair color, in an event organized on March 13, 2019 at RAW, Beirut.
NEW IGORA VIBRANCE is Schwarzkopf’s state-of-the-art moisturizing demi-permanent hair color, with a liquid formula that can turn into a gel or cream for more service options. IGORA Vibrance lasts up to 25 shampoos and is available in 68 harmoniously matching shades. Thanks to the new Moisture Protecting Complex, it now offers up to 100% more INSTAShine plus increased hair protection.
The range offers new technology where the Moisture Protecting Complex with AQUAXYL® stabilizes the hair’s inner moisture level through a combination of sugar molecules and vitamins. It controls the circulation of water within the hair during the development process and secures the inner structure of each hair fiber.
All the products were introduced to the most famous and successful Lebanese hairdressers, media, influencers and bloggers, during the event where the Marketing Director at SLID, Alik DerBedrossian said, “We are always keen on offering our clients the best services and products to keep up with the technology and necessities within the beauty sector. Today, the relaunch of Igora Vibrance is a breakthrough in hair coloring and clients will feel the difference.”
The Event will be followed by a “look & Learn” Session with Tatiana Nitchenko, the Schwarzkopf international ambassador who is coming all the way from Moscow to Beirut for this purpose.
SLID s.a.l. is a family owned company established in 1962 in Lebanon as the exclusive representative of Beiersdorf – Nivea, Evonik- Chemical compounds, and Schwarzkopf Professional. The company expanded its market in Animal Health Care products, Coffee brands– Tchibo, Davidoff coffee, as well as in cosmetics – Matis Paris. SLID, part of DBD Holding is the exclusive representative of Schwarzkopf Professional in Lebanon, Armenia, UAE and KSA.