Beirut, Lebanon – December 2018: Always keen to surprise its customers, Grand Cinemas, the most innovative cinema chain in the region, launches its Loyalty Card Program, in a fun gathering with partners, media representatives and social media influencers, at Grand Cinemas’ Venue Grand Class, ABC Dbayeh, on December 5th. Attendees were introduced to Grand Cinemas Loyalty Program’s benefits in a fun and interactive way, while playing a G-shape floor game, early extra G-points on their cards and winning instant gifts.
Packed with a host of innovative and unexpected rewards, the loyalty card can be obtained either through the Grand Cinemas app, online registration, or by filling out an application form at the ticketing counter. Upon registration, the cardholder automatically earns 100 points, followed by two points for every 1,000LBP spent at Grand Cinemas. What’s more entertaining is that the redemption isn’t limited to cinema tickets; cardholders can also use their points to indulge in concession goods, seasonal gifts, G-Collectible items, discounts at selected partners, travel tickets, and much more.
On this occasion, Head of Marketing at Selim Ramia and co, the mother company of Grand Cinemas, Carly Ramia Habis, said: “This initiative reflects Grand Cinemas’ eagerness to reward its loyal customers for their loyalty and to provide them with cutting-edge entertainment opportunities.”
To encourage their customers to enroll in the new Loyalty Program and benefit from its advantages, Grand Cinemas will host 3-day events in each of its branches, engaging with the public in fun and interactive games, giving participants the chance to win instant gifts from Grand Cinemas and its partners.
In line with the same entertaining spirit, Grand Cinemas has partnered with 5 social media influencers to create a fun video to be featured on social media, encouraging people to enroll in the new Loyalty Program, have fun earning points, and exchange them with rewards.
ABOUT SELIM RAMIA & CO
Selim Ramia & Co was established in 2007, a total provider of movie entertainment services offering Levant investors, exhibitors and viewers a new standard in the cinema experience. Thanks to an aggressive growth plan, forward-thinking management and an eye for strategic locations and acquisitions by Selim Ramia, co-founder of Gulf Film LLC Group, SR&Co is the fastest growing company in market share acquisition in Lebanon, Jordan and Kuwait.
SR&Co sees a future of great promise, determined in our mission to grow the regional market, develop business in new territories, and lead the next phase in the evolution of the Middle East film entertainment industry.
For more information, please visit www.srndco.com
ABOUT GRAND CINEMAS
Introduced into Lebanon in 2007 under the ownership of Selim Ramia, the Grand Cinemas brand has become a statement of quality entertainment throughout Lebanon following a run of unprecedented success in the UAE. Driven by our mission to bring ground-breaking cinema innovations to all corners of our region, we are forever committed to the Grand Cinemas pledge: Always Entertaining.
Grand Cinemas has consistently strived to set the industry standard and succeeded, the proof evident in the steady proliferation of theatres. In July 2007, GC launched at ABC Mall Achrafieh. Implementing its mission to invest in west Beirut, the company went on to re-inaugurate Verdun’s Grand Concorde in 2008, in the same year also taking the brand north, with Enfeh’s Grand Las Salinas. 2008 and 2009 were an exciting time to be part of the Grand Cinemas experience with the introduction of three of cinema’s most advanced services: E/TICKET, E/KIOSK and DIGITAL 3D.
Following the opening of Grand Saida, The Spot, in February 2011, June 2012 marked the launch of Grand Cinemas ABC Dbayeh, the jewel in the GC crown, the fifth multiplex in Lebanon in less than five years, and home of the region’s very first VIP theatre – Grand Class. Also in 2012, Grand Cinemas took its first steps into the Kuwaiti market with the inauguration of a state-of-the-art multiplex in Kuwait’s highest tower, Al Hamra Luxury Center. In 2013, in addition to Grand’s introduction of the region’s very first cinema-dedicated mobile application, Selim Ramia & Co partnered with Al Taher for Cinemas and Eagle Films to launch the largest cinema complex in the Levant at Jordan’s Taj Mall. This was followed in July 2015 with the opening of GC’s second multiplex in Kuwait at the Gate Mall. Also on April 2018, the Opening of Grand Cinemas THE WALK at Al Riffa mall, a total of 11 screens, Grand Class with a private lounge, a total of 1233 seats .
The year 2017 marked not only Grand Cinemas’ 10th anniversary in Lebanon, but also the launch of its new flagship location in the heart of Beirut at ABC Verdun, boasting the country’s first MX4D experience. Join us as we re-write the rules of entertainment!
For more information, please visit www.grandcinemasme.com | www.facebook.com/GCLebanon