Collection in Dubai
Dubai, November 26th, 2018 The world-renowned French leather goods and clothing house hosted fashion’s elite at Nikki Beach Hotel, for the launch of its new Spring/Summer 19 collection – a location that perfectly encapsulated the vibrancy and culture of the new season.
Vibrant silhouettes of ‘70s glamour, the Californian spirit and an audacious sense of Parisian elegance are at the core of Longchamp’s inspiration for the spring/summer 2019 season. The Creative Director Sophie Delafontaine makes a tribute to life-long admired aesthetics of inimitable tastemakers Anita Pallenberg and Veruschka seamlessly blended with the style of the universal Longchamp woman. Bringing out the silhouettes’ uniqueness and sensuality, brand new bag lines like the Amazone are adorned with stones, twisted with contrasting colorful materials while the Cavalcade in envisioned in vivid colors and animal prints. Both focus on the collection’s daringly refined spirit with the statement-making leather fringes electrifying all accessories as an homage to bold style icons. The color palette is influenced by the vibrancy of bright summer days. Rust-hued leathers are whip stitched with turquoise leather while black and white details lend an urban sense.
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Zina Hashem, Havas PR ME
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Jean Cassegrain founded Longchamp in Paris in 1948 and the company is still owned and operated by the family. Longchamp handbags, luggage and accessories are known all over the world for the quality of the craftsmanship produced by its studios. The company has expanded into the fashion sector and offers footwear and ready-to-wear collections. Longchamp is an international brand whose creativity and vitality has remained strong for many decades. It embodies Paris chic and the uninhibited, slightly rebellious nature of the French art of living. All over the world, Longchamp is a part of life for people who are on the move, free-spirited, urban voyagers who appreciate the pleasures of distinctive and authentic luxury. Spirited new ad campaigns and exciting projects with a long list of artists are accentuating the liberated and creative mindset of Longchamp that shines through on every continent with over 300 exclusive boutiques.