The Concept Brands Group, UAE’s largest leading brand house of luxury fashion and beauty products, welcomed the beauty mogul – Paris Hilton to Dubai. After almost a decade, the celebrity heiress returned to the UAE two days ago, for the much awaited launch of her newest fragrance called Platinum Rush. Paris launched her fragrance at the brands4u store by Concept Brands Group in Dubai Festival City Mall, amidst much fanfare.
Commenting on the launch, Mr. Vijay Samyani, Founder and Managing Director of Concept Brands Group said, “The UAE is a melting pot of varied cultures, where everyone has their pulse on the latest and newest upcoming trends. From the Gen X to the Millennials, fashion and beauty is a mantra everyone lives by. Showcasing Paris Hilton’s Platinum Rush ups the ante in our fashion and beauty segment. “
“We are extremely proud of including Platinum Rush, in our range of fragrances, one that portrays sophistication, the epitome of Hilton’s signature feminine silhouette, bound to enhance the shopping experience and prestige for our customers,” he added.
Paris Hilton commenting on the launch of her fragrance said, “UAE holds a very special place in my heart. I’m honored to be welcomed into the brands4u family once again and can’t wait to share my fragrance with the rest of the UAE.” “Platinum Rush is the universal symbol of true love, rarity and strength. These qualities were the inspiration that lead to the creation of my third women’s scent in the “Rush” collection.”
“I look forward to my fans and supporters experiencing “the rush” of love through the power of my scent which is bound to captivate them, making it an unforgettable memory.” she added.
Developed by well-known Perfumer, Frank Voelkl from the house of Firmenich, Platinum Rush is a sparkling floral-fruity fragrance that embodies Hilton’s vibrant and feminine personality. The top notes are a mix of fresh ingredients such as crisp Asian pear, ripened Red Apple and juicy Mango. The heart is a heady mixture of wet green floral interspersed with the delicacy of muguet flowers and natural sunburst magnolias. The base notes evolve into a tantalizing mix of sophistication with cashmere musks, sheer patchouli, earthy amber and sweet vanilla bourbon.
This shimmering fragrance is ensconced in a glass bottle of metallic sparkle which exudes strength and purity of the precious metal through its evocative design.
The delectable fusion of affordable luxury and international lifestyle brands, come to life at brands4u, a destination store in the heart of the city. Showcasing an array of global brands, one is spoilt for choice. With an aim to provide customers a unique shopping experience, the retailers ensure everyone visiting will have the opportunity to take advantage of the leading international brands being offered under one roof.
Concept’s brands4u, go with the beat of the fashionistas and trend setters, housing famous brands including Gucci, Calvin Klein, Hugo Boss, Versace, Michael Kors , Emporio Armani, Gant, Guess, Victoria Secret and Lacoste to name a few. A one-stop shop for all your fashion and beauty needs, brands4u store is a destination for all discerning shoppers who look for luxury products and a fair value for money.