Tumi, the world class brand of premium travel, business and lifestyle accessories held an event at their new store in The Dubai Mall. The Creative Director, Victor Sanz stated:” We are thrilled to announce the opening of our newest boutique, which is the biggest of its kind in the region. This comes as a part of our expansion plan, as we aim to reach out and be close to our customers across the UAE. The Dubai Mall is a vital shopping hub for tourists and professionals; hence, enhances accessibility to our target audience. The new branch, along with the other 5 stores in the country, will help us provide a unique shopping experience to our customers through enhancing our physical presence in their favorite shopping malls.”
This event celebrated the arrival of the all new Fall/Winter 2018 collection which brought together VIPs, press, as well as, media and influencers. The event was full of exciting activations, such as; a virtual reality station and live engraving station.
After the in-store event, all the guests were escorted to Armani/Prive at Burj Khalifa for an exclusive afterparty.
This event perfectly showcased the Tumi lifestyle which targets discerning traveler and business professional seeking qualities of superior quality, design, function and service and aims to suit all discerning professionals’ needs and personalities.