It was an evening of true star quality, as OMEGA launched its new Constellation “Manhattan” collection at a special event in Shanghai. Hosted at the city’s dazzling Expo I–Pavilion, the celebrations introduced a full makeover for the iconic Constellation timepieces and also brought four of OMEGA’s most inspirational women to the stage.
Cindy Crawford, Nicole Kidman, Alessandra Ambrosio and Liu Shishi arrived as the glamorous guests of honour for the evening – each representing the beauty, sophistication and excellence that the Constellation collection is known for.
Standing alongside the four OMEGA ambassadors was Raynald Aeschlimann, President and CEO of OMEGA, who said, “The Constellation has always been admired by women all around the world. No matter the country, it has appealed to ladies of all backgrounds and styles. To celebrate that spirit, we’ve been lucky to have not one, but four of our closest friends here together. Having Nicole, Cindy, Shishi and Alessandra at one single event shows how much love there is for the Constellation.”
The Constellation collection has long been OMEGA’s symbol of unrivalled precision and elegance in watchmaking. It was the “Manhattan” design in 1982 that introduced the modern look and today’s new collection has enhanced many of the most famous features. More than 100 new models will be made available to customers, each of them with subtle updates including bevelled edges for a refined feminine look, slender bezels and the iconic “claws”, which now fit more snugly to the case. More dial colours and case sizes have also been created, including watches in 25 mm, 28 mm and 29 mm.
Stepping inside the venue, it was clear for guests to see the evening’s inspiration, with an exquisite backdrop of white and gold that mirrored the “Manhattan” skyline. Amongst the many shapes and textures, the new timepieces were on display and ready for a close-up look.
Cindy Crawford has a very unique connection to the Constellation, as she was part of the collection’s redesign in 1995. Speaking in Shanghai, she said, “I’ve now seen this collection evolve over the past several decades and I’m always impressed by OMEGA’s new designs. It’s such a classic watch, yet these new models prove just how relevant it remains today.”
Alessandra Ambrosio, one of the world’s most recognised super-models, said, “I love fashion that is timeless. The Constellation is the perfect example. It has history and style, and it’s a watch that never loses its charm. That’s the sign of a truly great design.”
Nicole Kidman is another watch fan who knows OMEGA and the Constellation very well. Speaking to guests, she said, “I’ve known OMEGA a long time and they’re a brand that cares about quality and advancing their products. We can clearly see that in the Constellation. These watches are made especially for women and they have been able to adapt and change in the most subtle and elegant way.”
The Chinese actress, Liu Shishi, one of OMEGA’s newest ambassadors, said, “It’s my honour to welcome everyone here in my home country. It’s a privilege to be in Shanghai and to share the stage with such great women.”
The special evening concluded with a musical performance by the pianist Stephen Ridley as well as the revelation of OMEGA’s new Constellation advertising campaign. The imagery, shot by renowned photographer Damon Baker, features Cindy, Nicole, Alessandra and Liu Shishi, all together in one powerful and beautiful portrait.
For the evening, Cindy, Nicole, Alessandra and Shishi each wore a model from the new Constellation “Manhattan” Jewellery Collection. These 28 mm timepieces are distinguished by their dials made from Australian white opal. The hours are marked by 12 baguette-cut ruby indexes – beautifully matching the red dresses worn by the OMEGA ambassadors.