On Tuesday, October 23rd, Chaumet celebrated the reopening of its flagship store located on the ground floor of The Dubai Mall in the presence of global CEO Jean-Marc Mansvelt. The region’s top media attended the ribbon cutting ceremony as they were welcomed to experience the new store concept.
Reinvented around the emblematic codes of the Maison and conceived as a jewel box inspired by the Parisian “Hotel Particulier”, an emblem of style, refinement and a unique way of life, a showcase for exceptional works of art, created especially for Chaumet.
Inside the Chaumet Blue façade, a refined concept – luxurious, feminine and narrative – welcomes the clients with dedicated space for the 3 universes, watches and bridal with a clear zoning and a touch of the Parisian spirit. A unique client experience in every detail, from the graceful representation of nature, an elegant, gracious and romantic style, all with a contemporary creativity.
Maison Chaumet gathered exceptional creations to celebrate the opening of its new regional flagship.
A pair of Mother-Daughter Joséphine Aigrette impériale tiaras (unique pieces) were exclusively revealed alongside Joséphine Rondes de Nuit watch and Secret Watch – both unique and engraved 1/1 – paying tribute to regional colors. Symbol of Chaumet high jewellery virtuosity, the exceptional and transformable Promenades Impériales necklace – first chapter of ‘Les Mondes de Chaumet’ High Jewellery thematic collection – was also a talk of the event with the Les Ecritures limited watches, paying tribute to impressionist artworks through the innovative craftsmanship of watchmaking.
In the evening, Maison Chaumet’s CEO, Jean-Marc Mansvelt hosted an immersive dinner in presence of Abdelmonem Bin Eisa Alserkal, Patrick and Ingie Chalhoub, Joelle Mardinian, Sheikha Dana Al Khalifa, Hala Al Gergawi, Dima Al Sheikly, Manaal Al Hammadi, Hamda Al Fahim, VIP clients and regional’s Top Media.
Hosted in Concrete, at the heart of Al Serkal Avenue, Dubai’s arts and culture district, Maison Chaumet transported its VIP guests to a virtual Place Vendome in a celebration of Chaumet’s Parisian legacy since 1780. As the dinner continued, guests were transported to explore the wonders of distant worlds, symbolizing Chaumet’s inspirations and influences from every far-offs lands and today’s many worlds. Highlight of the evening, the jewellery show showcased the exceptional Mother-Daughter diadems exclusively created for The Dubai Mall, as a universal expression of the strength of the mother-child bon.
As a final reveal, the doors of the Maison Chaumet’s new opened as a virtual invitation into The Dubai Mall.