Swapping Hollywood for Bienne, OMEGA ambassador George Clooney recently dropped by the brand’s new factory in Switzerland to explore the state-of-the-art watchmaking inside.
The new facilities were opened in 2017 and this was the legendary actor’s first chance to see exactly how and where OMEGA completes its famous timepieces. On a special tour with Raynald Aeschlimann, President and CEO of OMEGA, as well as Nick Hayek, CEO of Swatch Group, George was able to discover the five floors of space used for all of the brand’s watch assembly, training and quality control.
There was also an up-close look at the METAS testing area for Master Chronometer certification. It is here that OMEGA certifies its watches at the industry’s highest standard for precision, performance and magnetic resistance.
George Clooney has been a true fan of OMEGA watches since childhood. The Speedmaster, especially, has been his choice for many years. It was therefore an exciting opportunity to see how today’s modern collections are made.